HELL WEEK-OR, HOW DANA MAKES ITS MANAGERS MONEY-CONSCIOUS
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Most managers know that they must begin work almost immedi- ately on the programs proposed in their budgets if they are to pro duce the results hoped for, but many still have to wait several months before committing their staffs because of the time lag at their firms between submitting a budget and receiving approval on it This delay can be discouraging and cause loss of enthusiasm for the projects suggested; for nothing kills a manager's or his department’s enthusiasm about a program more than having to wait. Furthermore, some early forecasts become obsolete by the time final approval comes through.
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