THE ORGANIZATIONAL STRUCTURE, ITS ORIENTATION, AND THE ABILITY TO SATISFY CUSTOMERS' NEEDS

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Published: Jul 1, 1980
DOI: https://doi.org/10.35426/IAv07n38.04

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JOSE LUIS SALAZAR P.
National Polytechnic Institute

Abstract

This article summarizes the main observations made by scholars of organizational structure, market orientation, and the way in which the product innovation process is carried out. It seeks to provide a perspective on how to integrate these elements to effectively and timely meet changing customer needs, resulting in benefits for the company that initiates such an initiative.

Article Details

Issue
Vol. 7 No. 38 (1980): Journal
Section
Publicados
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biography

JOSE LUIS SALAZAR P., National Polytechnic Institute

  Candidate for a PhD in Administrative Sciences from the E.S.C.A. He is a distinguished student who has distinguished himself as a researcher in administrative fields.

References

LORSCH, JAY W. Y PAUL R. LAWRENCE, Organización para la innovación de produc­tos. Biblioteca Harvard de Administración de Empresas, Publicaciones ejecutivas de México, S.A.

HANAN, MACH, Reorgananize your company around its markets, Harvard Business Review, November - December 1 974 pp 63 - 74.

HAYES, ROBERT H., AND ROGER G. SCHMENER, How should you organize manufacturing, Harvard Business Review, January - February 1 978 pp 105 - 118.

DRUCKER, PETER, Nuevas plantillas para las organizaciones de hoy. Biblioteca Harvard de Administración de Empresas, Publicaciones ejecutivas de México, S.A.