THE MEXICAN AUTOMOTIVE INDUSTRY, ITS BUSINESS STRATEGIES. THE CASE OF GENERAL MOTORS DE MÉXICO, S. A. DE C. V.

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Published: Oct 1, 1982
DOI: https://doi.org/10.35426/IAv09n46.04

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JORGE VIDALES GUERRERO
national polytechnic institute
RAFAEL FERNANDEZ FRAGOSO
national polytechnic institute

Abstract

The company currently produces passenger cars, trucks, engines, and some auto parts. It should be noted that it does not produce the station wagon or similar products in either its luxury or compact lines, and its truck lineup is limited to three types, meaning General Motors' product line is less diversified than its competitors.

Article Details

Issue
Vol. 9 No. 46 (1982): Journal 46
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

JORGE VIDALES GUERRERO, national polytechnic institute

Teacher of the subject "Strategic Planning".

RAFAEL FERNANDEZ FRAGOSO, national polytechnic institute

Student of the subject "Strategic Planning".

References

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