VARIABLES THAT IMPACT THE COMPETITIVENESS OF COMPANIES EXPORTING AVOCADO TO THE U.S.

Abstract

The present study reports the results ot a field investigation guided to determine which they are the variables that define the competitiveness of the companies of Uruapan, Michoacan that export avocado to the United States of America, with the purpose that those companies improve its competitiveness and the opportunities that it offers the recent opening for the export of Mexican avocado in fresh to eighteen states of the northwest of U.S.A, and Columbia District.
The theoretical sustenance of the investigation constituted a study on the competitiveness and the companies avocado exporters, therefore, they were applied to the entirety of companies (twenty-five) out of which, we could knew their organization, their objectives, their production, their internal problems and the export capacity to the American Union.
The documental investigation is focused to know the theories on international trade, of those that one observes like it arises from there the competitiveness the one which we studied; we have got as results their conceptualization, mensuration and the variables that affect it (quality, price, technology, training and distribution channels) as well as the dimensions and indicators of those variables for the elaboration of the investigation instruments. Insofar as the companies exporters we were investigated which is the paper that plays the company in the world environment, their concepts, limitations, advantages and a complete description of what is the avocado and which is their offer and global demand.