How to Introduce Changes in Management Practices: Lessons from Europe

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Publicado: Oct 1, 1982
DOI: https://doi.org/10.35426/IAv09n46.05

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ERIC G. BRIGHTFORD
University of Melbourne

Resumen

The ever-increasing avalanche of theories and concepts of human behavior leaves many managers confused and bewildered. This is particularly true in Europe, where such behavioral science techniques as sensitivity training and “System 4” participative management are often viewed as rather arcane imports from the United States.

Detalles del artículo

Número
Vol. 9 Núm. 46 (1982): Revista 46
Sección
Publicados
Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.

Biografía del autor/a

ERIC G. BRIGHTFORD, University of Melbourne

established his own consulting company in 1951 in Melbourne, Australia. His specialties are personnel, organization develop­ ment, and management by objectives. He has been living in West Germany since 1968, after establishing a second company, based in Geneva. He con­ ducts management seminars regularly in German, Italian, and French. He is a graduate of Melbourne University in economics and psychology. He is a qualified accountant and a licensed industrial psychologist and the author of many articles that have appeared in Australia and Europe. This article reflects the concepts of his book, Verhaltensorientiertes Management, pub­ lished in West Germany by Herder & Herder.

Citas

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