The SWOT matrix: an alternative for conducting diagnoses and determining intervention strategies in productive and social organizations

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Published: Jan 1, 2004
DOI: https://doi.org/10.35426/IAv33n94.05
Keywords:
SWOT Matrices, MPC, MEFE, MAFE, MEPE, MBCG, MIE, MGE, MCPE

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HUMBERTO PONCE TALANCÓN
National Polytechnic Institute
GABRIEL GUTIÉRREZ ÁLVAREZ
National Polytechnic Institute

Abstract

This article makes reference to SWOT (Strenghts, Weakness, Opportunities, Threats) analysis, it means the identification of strengths, weaknesses, opportunities and threats, procedurement to follow, factors of most influence.

Article Details

Issue
Vol. 33 No. 94 (2004): Journal 94
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

HUMBERTO PONCE TALANCÓN, National Polytechnic Institute

Master of Science in Public Administration from the Graduate Studies and Research Section of the IPN. He has worked in the productive sector and is currently a professor at various higher education institutions.
Phone: 5729-6000 Ext. 61580. Email: hponcet@ipn.mx

GABRIEL GUTIÉRREZ ÁLVAREZ, National Polytechnic Institute

Bachelor's, Master's and Doctorate in Social Psychology, with doctoral studies in Public Administration from UNAM. He has held management and advisory positions in the federal public administration and in the banking sector. He is a teacher and researcher at the IPN and currently Head of the Postgraduate Studies and Research Section of the Higher School of Commerce and Administration, Santo Tomás Unit.

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