STRATEGIC ORGANIZATION DEVELOPMENT IN MEXICAN MICRO AND SMALL BUSINESSES

Main Article Content

José Ramón Torres Solís
Pablo M. Chanca Malásquez

Abstract

This article reflects on a set of theoretical and methodological elements that can be considered to apply organizational development from the perspective of strategic management in micro and small businesses, which are so important in the Mexican economy.

Article Details

Section
Publicados
Author Biographies

José Ramón Torres Solís, National Autonomous University of Mexico, Mexico

PhD in Administration from the National Autonomous University of Mexico (UNAM), and professor-researcher at the Graduate Studies Division of the Faculty of Accounting and Administration of the UNAM,

Pablo M. Chanca Malásquez, National Polytechnic Institute, Mexico

PhD student in Sciences with a specialization in Administrative Sciences at the Higher School of Commerce and Administration (ESCA) of the National Polytechnic Institute (IPN), and professor-researcher at the School of Economics at the Michoacana University of San Nicolás de Hidalgo.

References

ACLE TOMASINI, ALFREDO: Planeación estratégica y control total de calidad. Ed. Grijalbo. México, 1995.

BLEEKE, JOEL A.: Strategic choices for newly opened markets. EN: Harvard Business. September-october» 1990.

CHIAVENATO, IDALBERTO: Introducción a la teoría general de la administración. Ed. McGraw-Hill Interamericana de México. México, 1992.

GORDON, JUDITH R.: Comportamiento organizacional. Ed. Prenlice-Hall Hispanoamericana S.A.. Quinta edición. México, 1997.

HERNANDEZ Y RODRIGUEZ, SERGIO: Introducción a la administración (un enfoque téorico-práctico). Ed. McGraw-Hill Interamericana de México. México, 1996.

MARTINEZ VILLEGAS, FABIAN: Planeación estratégica creativa. Ed. PAC. Tercera reimpresión. México, 1994.

MERCADO HERNANDEZ, SALVADOR: Administración de medianas y pequeñas empresas. Ed. PAC. México, 1995.

MINTZBERG H.; BRIAN QUINN, J ; VOYER, J.: El proceso estratégico. Edición breve. Ed. Prentice-Hall Hispanoamericana S.A.. México, 1997.

NARAYANAN, RAGHUNATH: Organization theory. Ed. Irwin USA, 1996.

RAMIREZ P., DAVID N«; CABELLO G , MARIO A.: Empresas competitivas. Ed. McGraw-Hill Interamericana. México, 1997.

RUIZ DURAN, CLEMENTE: Economía de la pequeña empresa. Ed. Ariel. México, 1995.

SPITAL, FRANCIS; BICKFORD, DEBORAH: Successful competitive and technology strategies in dinamic and stable product technology environments. EN: Journal of Engineering and Technology Management. Vol. 9. No.1,1992.

VIEDMA, JOSE MARIA: La excelencia empresarial. Ed. McGraw-Hill Interamericana de España. Segunda edición. Madrid, España, 1992.