ENVIRONMENTAL SCANNING, STRATEGY ALIGNMENT AND LEADERSHIP STYLE AMONG MANAGERS OF SMALL MANUFACTURING FIRMS IN MEXICO

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Published: Jul 1, 2008
DOI: https://doi.org/10.35426/IAv37n102.02
Keywords:
Environmental scanning, strategy alignment, leadership style, small business, Mexico

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Maria Teresa de la Garza Carranza
Technological Institute of Celaya
Ricardo Contreras Soto
University of Guanajuato, Mexico.
Carolyn Mueller
Stetson University in DeLand, Florida (USA)

Abstract

An exploratory study of 25 small business managers of manufacturing companies located in Guanajuato Mexico was conducted to assess environmental scanning, strategy alignment and leadership style. The study was done through on-site interviews and an hermeneutical data analysis was performed. Results show that presidents act more like managers than like entrepreneurs, and environmental scanning to align firm strategy is done by considering only local environments, which is not appropriate for highly competitive or international markets.

Article Details

Issue
Vol. 37 No. 102 (2008): magazine 102
Section
Publicados
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Maria Teresa de la Garza Carranza, Technological Institute of Celaya

Research professor at the Celaya Institute of Technology. She holds a PhD in Administrative Sciences from the National Polytechnic Institute (ESCA). tgarza@itc.mx

Ricardo Contreras Soto, University of Guanajuato, Mexico.

Research professor at the University of Guanajuato, Faculty of Administrative Sciences, Celaya Campus. He holds a Master's degree in Anthropology from the University of Querétaro. hconsoto@gmail.com

Carolyn Mueller, Stetson University in DeLand, Florida (USA)

Professor and Chair of the Department of International Business and Administration at Stetson University in DeLand, Florida (USA), cmueller@stetson.edu

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