Liderazgo de las Mujeres en las Mypes
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El objetivo es analizar el impacto del liderazgo de las mujeres sobre los procesos de entrada, transformación y salida en las Mypes. El método de investigación es cuantitativo explicativo, donde no se intervienen las variables, aplicando 18 776 encuestas a través de un muestreo probabilístico aleatorio simple en 96 zonas de influencia en México, Colombia, Ecuador y Perú entre los meses de febrero a abril del 2023.
Los resultados muestran evidencia empírica permitiendo validar la hipótesis planteada, donde el liderazgo de las mujeres se enfoca principalmente en generar ventajas competitivas (consolidación de la marca, mejora del producto y servicio, etc.). La originalidad radica en el número de variables analizadas, las regiones abordas y la segmentación en el tamaño de las empresas. Los hallazgos sugieren diferencias en las prioridades dentro de las empresas. La limitación es que no se presentan resultados delimitados por sectores económicos, ni perfiles de las empresarias.
Palabras clave: Liderazgo de las Mujeres, Micro y Pequeñas Empresas en Latinoamérica, Mujeres Empresarias, Ventaja Competitiva, Sistemas Complejos.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
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