Consumo Sustentable de la Ropa de la Generación Centennial: Caso de Estudio Norteamérica
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El objetivo de esta investigación es conocer los factores más relevantes de la generación centennial para el consumo sustentable de la ropa en Norteamérica en un ámbito universitario durante el año 2024. El método estadístico utilizado fue modelización mediante la técnica de regresión simple, con una muestra de 567 jóvenes Centennial. Los resultados validan la hipótesis 1; que es, pese a diferencias de idioma y país, los Centennials muestran patrones de consumo similares. La relevancia de los hallazgos identifica los factores específicos de modelos de consumo su sustentables en un ámbito de moda para la generación centennial en México, Canadá y Estados Unidos. Este trabajo posee la originalidad de estar incursionando en un estudio cuantitativo temas principalmente estudiados con enfoque cualitativo. Como limitación, los hallazgos no se pueden generalizar sin ampliar la muestra.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
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